Emily Alexandra Gordon

Emily Alexandra Gordon

Editor, marketer, and journalist

I'm a versatile, meticulous, and spirited communicator, specializing in branded content, copywriting, and journalism. Preoccupations: politics and social issues, tech and design, books and culture.

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2017 04 24 yale som musharraf lavitt 27 dsc 1998 article
som.yale.edu

{News story} Bob Woodward Interviews Pervez Musharraf

When it comes to international affairs, “one should approach problems with an open mind, with sincerity and flexibility,” said General Pervez Musharraf, the former president of Pakistan, at an event at the Yale School of Management on April 24.

Shenkar card article
som.yale.edu

{News story} Video: International Collaboration Turns Research into Art

For the past two years, students from the Yale School of Management, Yale School of Art, and Shenkar College of Engineering and Design in Tel Aviv have collaborated to create visual responses to papers written by senior faculty at Yale SOM.

Gnam reframing 1 article
som.yale.edu

{News story} A Hands-On Lesson in Reframing Problems

As part of a Yale SOM module on design and innovation, Professor Rodrigo Canales led students from throughout the Global Network for Advanced Management in a hands-on workshop.

Open uri20170720 14672 1bzj056 article
som.yale.edu

{News story} Yale School of Management Welcomes New Faculty

The Yale School of Management will welcome nine new ladder-track, non-ladder, and visiting faculty members for the 2017–18 academic year, including two senior finance scholars and junior faculty in organizational behavior, economics, and finance.

Hackathon slide article
som.yale.edu

{News story} "The End of Globalization?" Hackathon

In the final session of the online course taught by Yale’s David Bach, student teams got live feedback on their presentations from former Secretary of State John Kerry and Michael Warren, managing principal of Albright Stonebridge Group.

Roz savage 1a article
som.yale.edu

{Blog post} Roz Savage Teaches Courage

“You have to be vigilant to make sure that you don’t have any barnacles on your bottom,” said Roz Savage, the world’s foremost female ocean rower, who spoke to students at the Colloquium in Advanced Management.

Marquesdesa4 article
som.yale.edu

{News story} Bridging the Infrastructure Gap: Lessons from Latin America and Africa

A career in advising governments on structuring public-private partnerships (PPPs) is an opportunity to leverage finance to do good, said Isabel Marques de Sá, chief investment officer for public-private partnerships at the World Bank’s International Finance Corporation.

Blankson article
som.yale.edu

{Blog post} Amy Blankson on the Benefits of Positive Psychology

"Positivity leads to three times higher creativity, 31% higher sales, 23% lower stress, and a 50% increase in the likelihood that you’ll live to age 94."

Sato 2 article
som.yale.edu

{News story} Lessons of Japan

“Once long-term inflation expectations decline, it is not easy to raise them,” said Takehiro Sato, a member of the policy board at the Bank of Japan, in a talk at the Yale School of Management.

Pohly4 article
som.yale.edu

{News story} Hedge Fund Founder Robert Pohly on the Importance of Street Smarts

“The hedge fund business is a wonderful business,” Robert Pohly told students. “It has great margins. But it’s also an incredibly flimsy business.... So you’re going to have to understand what you’re doing and why you’re doing it.”

Emily gordon 100 resilient cities article
100resilientcities.org

{Branded content: blog post} Resilient Buildings

For The Rockefeller Foundation, I interviewed leading architecture critics for a story on resilient architecture.

Nyusps article
digitalpulp.com

{Copywriting} Case studies

For the agency Digital Pulp—which serves universities and nonprofits as well as consumer brands—I wrote most of the client case studies on their newly relaunched site.

Valerie casey sxsworld article
sxsworld.net

{Profile} Valerie Casey: Spearheading the Design of Sustainability

"This is the best time to be a designer. We have power as a collective not just to be activists, but to activate new thinking."

Mobile world congress 2015 recap 21 1024 article
slideshare.net

{Copywriting} Slideshare on Mobile World Congress

Live social-media reporting on the Barcelona conference from the Ogilvy IBM brand newsroom. I edited or wrote all copy and helped guide art direction.

La detail article
la.curbed.com

{Short feature} Whimsical old map depicts California at a time when "Hollywood was a state of mind"

Interview with Glen Creason, map historian at the Los Angeles Public Library, about a witty '40s guide to California by the illustrator Lowell E. Jones.